Tools, Content Plan, Marketing Strategies
for Running Your Successful
Wellness Business Online

I’m Prashun. I teach and mentor aspiring health and wellness coaches to help them build a thriving online wellness business. You can read more about me or get started with the content.

wellness business wellness guidance prashun

I’m your online digital marketing friend teaching you how to start
your online wellness business.

I studied Mechanical Engineering and started my career in Sales and Marketing in the Automobile industry. 

Although I wasn’t sure if Sales was my thing, I always enjoyed a good conversation.I strongly believe: “Conversations ultimately lead to Conversions!”

I was fortunate enough to sharpen my soft skills while I was working. I started off a sales guy. I learned the art of need analysis and negotiating.

Later, I entered the field of marketing where I learned the importance of research and strategy.

I hopped on to the wagon of digital and content marketing 5 years back. I realized that the world had changed.

The rules of the market had changed. Marketing had changed. 

I had to quickly equip myself with the changing times to be relevant. And so I did!

Wellness Guidance is a product of all my learnings from the last 8 years. 

Here, I’ll share the best tactics, strategies, and tools to help your wellness business flourish.  I want you to strengthen the foundations of your wellness business. 

Once you do that, you will help as many people as possible through your products and services.

If you feel stuck at any point of our journey, simply email me.

We’ll figure it out together.

Love,

Prashun

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Get the 13 steps to run your successful wellness business

If you are a wellness practitioner, you can start your wellness business today. You already have the will to help people. All you need is the guidance and structure to start your wellness business.

Simply follow these 13 steps and run a successful wellness business.

How To Write A Business Plan:

Step 1

Choose your wellness field

Find a wellness field you are passionate about. This could be a field you have an expertise in. Or it could be a field where you could grow your expertise. 

Clear your mind and simply choose your field. More often than not, your gut will instantly choose it for you.

Step 2

Choose your audience

Picture the one person who you’d be helping with your wellness business. Create an avatar for your wellness seeker. This wellness seeker would benefit the most from your product or service. Make this avatar as detailed as possible. 

Enlist what this person,
  • does for a living
  • what they eat
  • what they do for recreation
  • where they go on vacations, etc.


    • Step 3:

    Write down the problem of your wellness seeker

    Once you have picturised your wellness seeker, note their pain points. Make a large list of their problems. Don’t worry. Take your time. Go crazy. 

    But then, cut it down to less than a handful. Focus only on the problems that your wellness business can solve for them.

    Step 4

    Write down the solution for your wellness seeker

    You have laid out the problem statements. Now comes the moment of truth. Can you actually solve the problem? Note down specifically how your business will solve these problems. 

    Many of my clients had to go back to step 3 because they got stuck here. Either that or their solutions sounded vague. That’s absolutely fine. Your solutions must be one-liners without any ambiguity.

    Step 5

    What value do you add to your wellness seeker?

    Solving a problem is business. But for your business to truly flourish, you need to stand out. You need to add value to your seeker’s experience after they enter a business relationship with you.

    Enlist all these value additions. They can be tangible or intangible. But these value additions will strengthen the confidence of your business.

    Later, these value additions can make way for new business verticals.

    Step 6

    What value do you capture from your wellness business?

    Every business transaction has some value attached to it. It is much more than the money involved. Just like our bodies are much more than the food we eat, your business is much more than money.

    Write down all the elements your business will gain from every transaction. 

    For e.g.,

  • The money (revenue, profit, etc.)
  • Goodwill (testimonials, online reviews, ratings, etc.)
  • Recognition (awards, press coverage, etc.)
  • More business (word-of-mouth, referrals, etc.)

    Enlisting every “value capture” is important. It positions your business to capitalize on it in the future. 

    With these 7 activities, your business model is ready. 

    Now you can work on the thing you do best: Creating a kickass product, or bundling a good service package. 

    Going back to the drawing board will create a long term business plan.

    • How To Build Your Online Presence

    Step 7

    Start a blog

    If you have something to do, you have something to say.

    A blog is the best way to share all your thoughts. You do not have to be a great writer to start a blog. And with today’s technology, you can set it up in no time.

    All you need to do is write with your wellness seekers in mind. 

  • Discuss the problems they face.
  • Write about how these problems can be solved.
  • Occasionally, explain why you are the best person to solve that problem.

    Be consistent in writing blogs. It doesn’t matter if it is long or short. Keep your readers interested in you and your business.


    • Step 8

    Drive traffic to your blog:

    Social media provides a great opportunity to get people to read your blog.

  • Choose a couple of social media platforms that you like.
  • Use it to create a following. 
  • Post timely updates for your followers related to your wellness business.

    You don’t need to overuse social media. Don’t spam your followers' social media feeds. Keep a natural flow of updates and let your traffic grow organically first. 


    • How To Stay Connected

    Step 9

    Email lists

    Once you have your business model ready, you need people. Your business needs to help people to sustain. 

  • Start by making your own an email list. 
  • Include all the people you know fitting the description of your wellness seekers. 
  • Send them an email describing your product/service. Explain how they will benefit using it.
  • Create a freebie (cheatsheets, wellness plans, wellness challenges, etc.) 
  • Give away your freebie by asking your readers to subscribe to your email list.
  • Tag your lists in terms of their source, category, and interests.

    Remember! Your subscribers are your future customers.

    • Step 10

    Cross-network with other wellness entrepreneurs

    Have you heard about game theory? Google it. In a nutshell, game theory suggests that you and your competitor can benefit without bringing the other one down. Growing is better together.

  • Follow similar wellness business owners on social media.
  • Share your thoughts on their blogs and social media updates.
  • Look out for collaborations that will benefit both parties.
  • Adopt strategies that work for your competitors and apply them for your wellness business.
  • Create a bigger community together to reach your business to more people.

    • Helping like-minded wellness entrepreneurs will create new business opportunities for you. Be it affiliate marketing, guest posting opportunities, or invitations to summits and exhibitions.

    Step 11

    Get noticed offline

    Even if your business is online, it is better to put up a face to it. 

    Take workshops and courses for free. It does not matter if you make money out of it. 

    The idea is to create a mark locally. 

    Take photographs of your session. And post it on your blog and social media. 

    Workshops are a great way of getting testimonials from real people as well.

    How To Convert Leads Into Sales

    Step 12

    Campaigns

    Once you have a good number of subscribers, capitalize!

    Create targeted campaigns based on the tags that you created in step 9. Experiment with different types of content pieces to see which ones work better. 

    I’ll share more details on ‘ad content’ in a short course soon. 

    Step 13

    Landing Pages

    A good landing page will convert your lead to a client. It takes an effort to get a lead. To make sure that a lead is converted, create landing pages barring any distraction. It should be clean and informative. The information needs to be decluttered and precise. All it has to do is guide them to complete the purchase. Use these elements to create a highly converting landing page.
  • A headline and a sub-headline
  • A description of the offer
  • An image or video explaining the offer
  • A short video explaining the purchasing process
  • Clean and user-friendly payment gateway buttons
  • Social media sharing buttons for referrals
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