I’ve noticed that many online wellness businesses start off with great enthusiasm. If you are a budding wellness entrepreneur, you might know what I’m talking about.
There are a lot of social media updates, newer blog posts, increased online chats. But somewhere down the line, the “business” side of things feels stale.
The reason isn’t lack of business. It’s quite the opposite!
Through whatever little online marketing tricks you try, you bag a client or two. This may seem like a successful marketing campaign.
But honestly, you’re selling yourself short.
Online marketing is much more than being physically present on your computer and pitching your wellness product or service.
- 1 Shift the perspective
- 2 11 Ways To Boost Your Online Wellness Business
- 2.1 #1: List your business on Google:
- 2.2 #2: Create an SEO-friendly website:
- 2.3 #3: Make your website mobile friendly:
- 2.4 #4: Start blogging:
- 2.5 #5: Offer freebies on your website:
- 2.6 #6: Choose Your Social Media Channels
- 2.7 #7: Use Social Media To Connect
- 2.8 Social Media
- 2.9 Blog posts
- 2.10 Website
- 2.11 #8: Write on other blogs as a guest
- 2.12 #9: Try PPC Marketing
- 2.13 #10: Conduct Online/Offline Workshops
- 2.14 #11: Set Google Alerts
- 2.15 In Conclusion:
Shift the perspective
Tell me, have you done this?
- You would find people who’d be interested in your online business
- You ping them on social media or mail them about your business
- You set up a call to discuss in detail
- You follow up with them
- You follow up with them again
- You get their business
If yes, you’re basically working on the internet instead of letting the internet work for you.
Don’t get me wrong, you do get the business, so it’s surely a win. But you would’ve done the same thing even if you didn’t have internet access. You simply saved a few business trips.
The first step is to understand the nature of online marketing. Marketing has changed since the internet became a marketplace.
Now, you do not have to go to prospective clients and pitch them your business. That’s intrusive.
Today, wellness seekers search for anything and everything on their phones. All you have to do is make sure they find you.
This shift in perspective is the key to a successful online wellness business.
Instead of running to people for business, make them come to you. It’s not at all intrusive and is much more appealing.
To make the most of online marketing, you have to work smartly. I’ve outlined 11 things you can do to scale up your online wellness business.
11 Ways To Boost Your Online Wellness Business
#1: List your business on Google:
This should be your first step in online marketing. Still, I find many businesses failing to do so.
Your wellness seekers are constantly searching for solutions to their problems online.
Your chances increase manifold if they find that you exist close by. If you have an office, you’ll be surprised at the rise in the number of walk-ins.
#2: Create an SEO-friendly website:
SEO isn’t a trendy word anymore. It is the reality of today’s marketing.
If you get overwhelmed by these terms, don’t worry. These terms can be very confusing.
Search Engine Optimization is basically writing content by keeping Google in mind. People use keywords to search for any problem on Google.
If your content has these keywords, Google thinks that it is a good result and shows it.
For example, say a wellness seeker is searching for “essential oils for sleep.”
Your business website has enough content talking about “essential oils for sleep.”
Now, Google thinks that the query can be solved by showing your website as the first result. If that happens, the chances of the person clicking on your website is 78%.
Of course, this is an oversimplification. But it’s how SEO works.
- To be competitive, choose keywords backed by research.
- You can use online tools like Ahrefs.com or SEMrush. Using rightly placed well-researched keywords will help your website rank higher in the search results.
- Having an SEO website creates a filter for you. Your choice of keywords determines what kind of people come to your website.
For example, if you want people to buy your premium wellness product, say essential oils. And you don’t want people who are looking for cheap wellness tips, choose keywords like “buy premium essential oils.”
This ensures that people searching for “cheap essential oils” won’t see your website on the top of their results page. Only people serious enough to buy become your audience.
It’s a win-win. It’s good for business, and your premium visitors get access to content they were looking for.
#3: Make your website mobile friendly:
As I said earlier, wellness seekers prefer looking for solutions on mobile phones. By 2014, the number of searches done via mobile exceeded desktop users.
So it’s important that your website is responsive. If people find out that they have to zoom in on your content to read it, they’ll lose interest.
They’ll simply go away. All the hard work you did to get them to your website will go to waste.
If you are hosting your business website on WordPress, invest in a premium website builder like Elementor.
It has a free version, but the Pro version will make your website look way more professional. That too without any effort.
#4: Start blogging:
Blogging will create authority and boost your wellness business.
It is the easiest way to share your experience. As a wellness entrepreneur, you have had a journey worth sharing.
- You do not have to be a great writer to start blogging. Even if your experience is low, you have niche expertise.
- Capitalize on this expertise. Write about different topics that your wellness seekers might be looking for.
- State your values, share your findings, express your opinions. Just write.
- This will create a connection with whoever reads your blog. Even one person is enough. In fact, write for that one person.
- You can also be smart about it. You can write SEO blogs that can drive the traffic to your website. The more SEO content you write, the more Google will love you.
Your website and blog will start ranking higher in the search results. Your chances of getting more clients and new business will increase.
#5: Offer freebies on your website:
Everyone loves free stuff.
It boosts your online visitors’ engagement on your website.
- Spend time creating freebies for people who spent time on your website.
- It could be free downloadables like wellness ebooks, checklists, informative videos, guides or hacks.
- Don’t consider giving away free stuff as a charitable thing. In return, you get their loyalty and goodwill. In fact, I’ve come across many wellness entrepreneurs that use freebies and benefit their business.
The philosophy is called “Give. Give. Give. Ask!”
Here’s how it goes…
It is a monthly plan. In the first week of the month, give a freebie. Gauge the response to the freebie and gather feedback. Do the same for the second week. And again for the third week.
After the third giveaway of the month, announce that you have created a special product just for them.
This product could be a valuable service at a discounted rate. Or it could also be a package of products. Or something totally new. Something that helps them greatly in their journey of wellness.
Keep a premium price for the product.
Your audience has already found your free products valuable. So, they’ll not shy away from spending some amount on your premium product.
Give an early bird discount for those who’ll order the premium product in the next 24 hours. Keep a limit to the number of products to be sold.
Scarcity and limited offers work wonders if used wisely.
#6: Choose Your Social Media Channels
You don’t have to be on every social media network.
Only the ones that matter. Only the ones that work for your online wellness business.
Although it is gratifying to share your business updates on social media, take a step back.
Ask yourself these questions:
- How much time can I give to social media?
- Does my target audience hang out on this social media network?
- Can I create regular posts for social media?
- Can I hire someone to do that?
- Would I end up watching cat videos the entire day?
Before you start working on your social media plan, know these social media facts:
- Pinterest and Facebook have more female followers than male followers
- LinkedIn, on the other hand, has more male followers
- Twitter, Facebook, and Instagram is popular among the 18-29 demographic
- Pinterest and LinkedIn are popular among people with advance education
- Pinterest, LinkedIn, and Twitter are popular among people with higher income
Do a basic calculation to find out which social media channel is worthy of your time and attention. Making the right choice keeps you focussed, increasing your chances of conversion.
#7: Use Social Media To Connect
Social media is a powerful tool for your business. It creates engagement about your brand.
You can connect with people who share your values. Unfortunately, many businesses get the basics wrong.
I’ve seen many wellness entrepreneurs use social media to promote their products. Social media is a great platform for your brand, not for your products.
Understanding the difference is key.
- People use social media to zone out from the real-world chaos. The real world already has many elements trying to sell them things. Your website does that job for you.
- When people find themselves being coerced to purchase a product on social media, they switch off.
- This harms your brand’s reputation. You lose business without even knowing it.
Imagine you are standing by the window sill. You are looking out the window. You are connecting with your environment. You’re pondering over your thoughts.
Suddenly, a man in a fluorescent-colored suit appears, asking you to buy a machine gun with a 70% discount.
That’s what your audience feels when you post price tags on social media.
Social media is the environment and your business needs to adapt to it.
- Create posts that your audience connects to, agrees (or disagrees) with, and remains engaged.
- Make connections with other wellness entrepreneurs. It’s always better to succeed together.
- It might open doors for new business opportunities in the future. More importantly, it creates a healthy online ecosystem for you.
- Always pursue creating value-based relationships on social media. Be it your contemporaries or prospective clients and customers.
- When the time comes to have a business conversation with your audience, guide them to your blog.
- Once they are on your website, they are basically in your territory. Now, you can sell them whatever you want.
Engage your Audience
Create a buzz about your topic. Interact with like-minded people and businesses.
Inform your Leads
Provide information and solutions about the pain points involved in your topic.
Sell to your Customers
Pitch your product/service solves the problems. Make them feel that your business is the natural choice for them.
Have clarity about how you will use social media for your business. Once you get your approach right, your funnel will be richer.
#8: Write on other blogs as a guest
Writing a guest post on other blogs in your industry is a very powerful move.
- You’ll be exposed to a new set of audience that might not have heard of you before.
- This increases the chances of increasing your blog’s traffic.
- By writing your own blog, you would’ve already created an authority. With regular social media activity, you would’ve made good business connections.
You must willingly grab such opportunities.
- People who like what you have to say will start researching you. And once they land on your website, they are part of your sales funnel.
- It would’ve been difficult to get this new audience any other way. They were earlier captured by your contemporaries the same way you got yours.
Remember the whole SEO/keyword game in point number 2?
This new audience searched for keywords similar to your chosen keywords. But they were variations that your competition capitalized on.
In fact, there’d be a high chance that these people never came across your work.
Build credibility and network smartly. Your business will generate new leads in ways you would’ve never imagined.
#9: Try PPC Marketing
Pay-Per-Click marketing can get more eyes on your brand.
PPC enables you to promote an ad on some other blog for a fee charged per click. A well-planned marketing campaign can drive healthy traffic to your business website.
Organic traffic is ideally the best way to grow. You get the basics right and let the algorithms work for you.
But in today’s highly competitive online space, a push might be your best option. It gives quick results. Also, PPC is way affordable than a traditional advertisement.
For example, you’ll have to pay a huge amount for radio ads, magazine ads, or hoardings. And still –
- You will not be able to control who sees your ad.
- You will not get feedback on how your ad performed.
- And you won’t be able to plan your future campaigns based on the last one.
But PPC ads have changed the game.
- Now, you control who sees your ads.
- You are control of the time when your ad is seen.
- You can measure how your ad performed.
- You can use the data of your last campaign and plan a better one the next time.
- You decide the parameters for your ad campaigns.
Do not set a PPC ad blindly. PPC is very cost-effective if you have a target for return on investment.
For instance, start with “profit.” Let’s say you want to make a profit of $10,000 from a campaign for a $500 product. Let’s assume the profit margin is 50%, i.e. $250.
To make a profit of $10,000, you need to sell
$10,000 / $250 = 40 products
Now consider that 2% of people who click the ad buy the product. (2% is considered to be the standard conversion ratio in online marketing).
To sell 40 products, you’re PPC ad needs to reach
40 2% = 40 (2/100) = 40 x (100/2) = 2000 people
Now you know that you need to reach 2,000 people to make $10,000. The cost of ads can now be justified.
If you pay $2 per click, your campaign will cost you
$2 x 2000 = $4,000
Your net profit will be $6,000 from the campaign.
#10: Conduct Online/Offline Workshops
Putting a face to your brand builds trust. Your prospective clients will connect more with your brand if they know the person behind it.
So, show up! Play the part! Teach what you preach!
It strengthens your credibility and reputation.
Take live workshops and courses. Workshops are a great way to establish your authority on your topic.
Even if you take up a course in a small local setting, record the session. With basic video editing skills, you can post the video on your website.
Repurpose the video into smaller, topical content pieces and share it on your social media channels.
This way, your online audience will also stay updated with your progress. Such activities will keep you sharp, your audience engaged, and your brand fresh.
In the long run, your visibility plays an important role in boosting your wellness business.
#11: Set Google Alerts
Google Alerts gives you regular updates on any topic or keyword you choose. You must spend some time in researching some keywords for your business.
You have to stay competitive as a wellness entrepreneur. The field is always innovating itself.
- Keep a timeslot for going through all the Google alerts.
- If you like it, share it instantly on social media.
- If you have something to add to it, write your own article and publish it on your website.
This will show your prospective customer that you’re not just any other online wellness business. But, a thought leader!
I believe that the ultimate goal of any entrepreneur is to be a thought leader in their field. It’s all about having your voice heard.
As a wellness entrepreneur, you already have the knack of helping people. If a boost in your business is what it takes to help more people, why not start now?
I hope this article at least got rid of the stale feeling about the “business” side of things.
I genuinely hope that it sparks some confidence in you to boost your online wellness business.
If you still feel stuck about any specific thing, simply email me. We’ll figure it out together!